"Let's get ready" — a new multi-media civic awareness campaign of the MCD will appeal to citizens to welcome sportspersons and visitors to a clean and green Delhi during the Commonwealth Games later this year.
People who spit, urinate, throw polybags or litter in public places will get a civic sense message, starting next week, from the corporation for which a series of five advertisements have been created.
Using Mahatma Gandhi's message "cleanliness is next to godliness" and animation characters, the advertisements present the basic theme " Delhi ki beauty, hum sabki duty (Ensuring a beautiful Delhi is our duty)".
"The different characters in the ads depict various bad civic habits. The ads have been created in such a way that people feel embarrassed while indulging in such behaviour," an MCD official said.
The billboards will have messages like " su su (urine) kumar na bane ", " thu thu (spit) kumar na bane ", " kuda (garbage) kumar na bane " or " poly (polythene) aunty/uncle na bane " to stop people from urinating or spitting in public places, throwing garbage on roads or using polybags.
The advertisements say, "Hosting an international event like Commonwealth Games is a matter of pride" and "Together, let's get ready to welcome sports persons, delegates and sports lovers from various countries to a clean and green Delhi".
Courtesy - Times of India
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